Success story of CHAI SUTTA BAR
Anubhav Dubey and Anand Nayak together started 'Chai Sutta Bar' with the investment of Rs 3 lakhs in 2016
The name likely includes "Sutta Bar", but genuinely, Smoking activities are strictly prohibited inside the premises of the shop, or, outlet
Their USP was serving the tea in the Kulhad ,which was giving the people a desi vibe, and original taste of the tea
MARKETING STRATEGY, Chai Sutta Bar owners opened their first outlet besides the girl's hostel
The reason for this is simple: wherever there are girls, there will be boys
MARKETING STRATEGY
In the initial days, they offered free chai to their friends and it created a crowd at the outlet that looked like the customers
This aroused people's curiosity about what was being sold there and why so many people were there
Currently, Chai Suttabar has 150+ outlets over India and globally it has 150+ outlets in 3 countries.
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